![]() It’s also important to know that with the transition to chip-and-sign/PIN cards there has been a liability shift away from the card issuer to the merchant. Protecting cardholder data from theft and reducing credit card fraud, EMV helps lodging operators and other merchants to provide customers with a safer card payment environment on site. Designed to make card-present transactions more secure, EMV cards feature a small computer chip (microprocessor) that must be inserted into an EMV-enabled terminal (chip card reader) to authenticate and encrypt the transaction, and to prove that the card is present. ![]() And there’s no looking back.ĮMV stands for Europay, MasterCard and Visa, and is a global standard for debit and credit card security. consumers switched from swipe-and-sign to chip-and-sign (or chip-and-PIN) credit cards back in 2015.
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